Selling Your Home,
The Right Way.

Plan on 5-7% of the sale price for total transaction costs. That covers agent commissions (typically 5-6% split between sides), title and escrow fees, transfer taxes, and any concessions to the buyer. On a $850K home, that's roughly $42,500-$59,500. We calculate your true net at the time we set the price, not at closing.

In the current SoCal market, 30-60 days is typical for a well-priced home. The first 14 days are critical — that's when your home gets the most attention. Homes that sit past 30 days usually have a pricing or presentation issue we need to address fast.

It depends. High-ROI fixes (paint, deep clean, light landscaping, minor cosmetic) almost always pay for themselves. Big-ticket items (roof, HVAC, kitchen remodel) usually don't return their cost in resale unless they're at end-of-life. We do a pre-listing walkthrough together and decide what's worth doing.

I pull recent sales of comparable homes (same beds/baths/square footage, similar condition, sold within the last 90 days, within a half mile). Then I adjust for differences. Then I look at active competing listings — those are your direct competition. The number we land on isn't a guess; it's a defensible position backed by data.

No. Buyers can't be honest about what they like and don't like with you in the room. Plan to leave with the dog, the kids, and any food on the stove for the duration of any showing. The first 30 minutes of a buyer's reaction are the most honest.

We respond strategically — not just to the highest price. The strongest offer balances price, contingencies, financing, and timeline. A $20K-higher offer with shaky financing or a 60-day close can lose to a slightly lower offer with cash and a 14-day close. I evaluate every offer holistically and present the best option for your situation.